We take programmatic advertising and make it more relevant, more targeted, and more equitable. As specialists in data-driven online marketing and one of the leading providers of targeted advertising in Germany, we combine the reach of best-in-class marketers with the hard facts and intent data of big-name suppliers in what is the country’s largest data pool. A subsidiary of Deutsche Telekom, we – that’s our staff of 90 – are also the initiators of the first deterministic cross-device network in Germany and are in love with data. We are emetriq.
Our vision is a world in which everyone enjoys fair access to data as fuel for innovative concepts and true diversity. That’s why we treat our partners as equals and work hand in hand with them – day in, day out – to create a self-reinforcing data ecosystem.”
Stephan Jäckel, Managing Director
Our key product: emetriq Data Targeting
We take the high-reach, top-quality data provided by our 27 premium partners and combine it in Germany’s largest data pool. The result is that we can offer more than 90 million active consent profiles for programmatic advertising – and an intelligent system for precision-targeting them. Besides the over 600 emetriq segments bookable in standard DSPs, we can also offer custom segments compiled to match your specific target group.