Read on to find out how emetriq Prospects can enable you to accurately target your audience and generate maximum reach for your campaign.
Model-specific audience segments – to be reached via segment-specific media
The customer wants to reach users who have a high level of interest in its cars. But because audience segments differ markedly from model to model, they need to be defined with extreme precision so that the customer can then reach each one using tailored media. These extreme specificity requirements mean that the segments can be defined only on the basis of the customer’s own data.
emetriq provides the customer with a script that it integrates on a one-off basis into its website. Added benefit: if the customer so wishes, the script can also be used for all participating marketers or service providers (e.g. the customer’s media agency), thereby saving the customer a lot of time and effort. The code is safe and has no effect on website structure or loading times. Note: emetriq will never pass on data to third parties whom the customer has not authorized as recipients.
The script transfers anonymised information, such as “interest in this model” and “test drive,” to a separate, secure area. This ensures that the data do not become part of the pool and that they are used exclusively for identifying the audience segments.
emetriq develops an algorithm which compares the customer’s website users with users in the Intelligent Data Alliance data pool and makes matches based on typical behaviours and characteristics. In this way, the customer’s emetriq Prospects audience segments become increasingly accurate and adapt flexibly to new trends and market conditions.
emetriq makes the defined emetriq Prospects audience segments available to IDA-affiliated marketers authorized by the customer and to service providers of the customer’s choosing. All that remains for the customer’s media agency to do is book the campaign with the customer’s preferred marketers so that delivery of the campaign can be initiated.