Our mission is to bring together major players in the digital advertising industry under the umbrella of the Intelligent Data Alliance (IDA). This is a first for Germany: a strategic cooperation committed to building the country’s biggest marketing data pool – a shared repository that outstrips all competing offerings on quality, customer benefit and compliance with Germany’s stringent data protection laws.
We are a young, innovative company
with solid Deutsche Telekom pedigree.
Our employees are seasoned digital industry professionals whose passion and combined expertise in intelligent data management guarantee that you and your customers will receive the large-scale data analytics and premium-quality audience data you need in order precision-target your campaign placements.
WE OFFER A FIRST-OF-ITS-KIND COLLABORATIVE DATABASE THAT OPENS THE DOOR TO PRECISION TARGETING.
Thanks to the sheer vastness of our collaborative data pool and our use of cutting-edge data analytics based on intelligent algorithms, we are able to generate high-quality audience segment data that will enable you to precision target your advertising, thereby maximizing your reach and minimizing wasted coverage.
We believe in trust and comply with the highest standards of security for the anonymised data stored in our systems. We will supply you with audience segments based on proven data so that you can target your ad campaigns with ultimate precision. To make doubly sure that our segment data are of the best possible quality, we optimize them via regular benchmarking against hard consumer data from the online panel run by the consumer research institute GfK.
Ingenious algorithms developed by our highly experienced data science specialists enable us to generate extremely accurate audience segments for your campaigns. We don’t believe in the one-size-fits-all approach, so our algorithms are tailored to your individual requirements. That way, you can be sure you’ll get maximum performance from your data.